"Business Smarts" joke

The shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read:
BEST DEALS.
He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading:
LOWEST PRICES.
The shopkeeper was panicked, until he got an idea.
He put the biggest sign of all over his own shop... It read:
MAIN ENTRANCE.

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