"High Steaks" joke

A number of years ago, a major meat packer wanted to do a promotional campaign
on radio. The idea was to have call-in contests on radio stations throughout
the country, and the winners would receive large supplies of sirloin steaks.
The researchers had to come up with a name for the contest. The report they
submitted read something like this.
After conducting market research, we have reached the
conclusion that the name "High Steaks" would be an
appropriate name for the contest. We base this conclusion
on interviews and surveys, and we are firmly convinced that
the majority of radio listeners will understand the
double entendre. The only city where we found a lack
of sophistication was Memphis, TN, and there we recommend
that you call the contest "Free Meat."