"Popular Prices" joke

A new jewelry store was opening for the first time. On the front of the store, there was a sign that said "Popular Prices". A man looked at the sign and walked right in. He asked the employee at the desk, "How much for that pearl necklace?"
"14,000 dollars."
"What? How are those popular prices?"
The employee replied meekly, "We like 'em."

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