Cowan Jokes

NEW YORK, Oct. 7 (JTA) - In the beginning there was an idea and it was good: Jewish beer, named "He'Brew - The Chosen Beer.''
The beginning, for beer developer Jeremy Cowan, was last Chanukah, and it was so good that he sold every bottle of his 100 cases almost as soon as they hit the shelves of the liquor stores, kosher delis and restaurants that carried it in the San Francisco area.
Today Cowan, 28, has contracted with a leading micro-brewery and professional beer distributors in the San Francisco area, and is selling as many cases of the unconventional beer - 500 - in a week as he did during the past nine months.
The beer, whose theme is "exile never tasted so good," is available in stores throughout California and in other places by toll-free mail order through The Wine Club.
The centerpiece of the beer's brightly colored label is a picture of a Chasidic-looking rabbi looming over a landscape that puts the Golden Gate Bridge right next to a Jerusalem more...