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Back in the 1970s on the classic TV game show “Match Game,” host Gene Rayburn would read a question that began “Dumb Dora is so dumb...” – and the studio audience would immediately chime in: “How dumb is she?”
Well, I work for a woman named D. And D is so dumb...okay, it’s your cue to chime in: “How dumb is she?”
This is how dumb. For the newsletter where I toil, I had to write about a none-too-special PR campaign involving a well-known apparel distributor that worked with a constellation of sweatshops spread across the so-called developing world. (Side note: just when is the developing world actually going to develop?) Anyway, I needed a headline to justify the story of how this company mended its way (sorry for the pun) and made its sweatshops a lot nicer.
So I came up with the headline “As Ye Sew...” – an obvious spin on the expression “As ye sow, so shall ye reap.” Now I thought that was nice, but D was totally confused and more...- Add a Useful Link
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