"John Wayne Toilet Paper" joke

This indian walks into a little country Ma & Pop store and ask the old
man behind the counter for some toilet paper. The old man explains
that there are three kinds they carry.... Charmin, Northern and No Name
toilet paper.
The indian is confused by the toilet paper not having a name, but buys
it anyway since it IS cheaper.
About a week goes by and the indian shows back up in the store and
throws the remaining rolls on the counter and exclaims: "I have a name
for this here no na me toilet paper. John Wayne"
The store keeper is confused and asks why.
The indian explains, "It's rough, it's tough and it takes no shit off
indian".