"Selling Coke in China" joke

Heard on Paul Harvey ("PAUL Harvey. .............. good Day!") this morning: When Coca-Cola was first introduced to China a short time ago, the company had some difficulty spelling the product's name in Chinese, while keeping the same pronunciation ("ko-ka ko-la"). .. the first attempt translated to "bite the wax tadpole." Finally they arrived at something which translated to "may your mouth rejoice," and now Coke is selling quite a bit better.

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