"The Marshmallow of the 23rd Century" joke

I'm not making this up. This is almost as good as the
"Nintendo Cereal System." Everything after this sentence is
quoted from a coupon offer in the San Francisco Chronicle
of Sunday June 25, 1989 from Kraft foods and referencing a
copyright of Paramount Pictures Corporation.
Get your One-of-a-Kind
Star Trek V (the final frontier)
Kraft Marshmallow Dispenser
Experience the 23rd century with a one-of-a-kind, futuristic
marshmallow dispenser. It holds up to four KRAFT Jet-Puffed
Marshmallows. Its dual action lever opens and dispenses the
marshmallows in a single motion. The dispenser also comes
with a durable plastic fork and spoon, making it ideal for
camping trips. It can be clipped to a belt or almost anything.
The official marshmallow of the Starship U.S.S. Enterprise.(TM)