Campaign Jokes / Recent Jokes
The American Dairy Association was so successful with its "Got Milk?" campaign, that it was decided to extend the ads to Mexico. Unfortunately, the Spanish translation was "Are you lactating?"
Electrolux, a Scandinavian vacuum manufacturer, used this ad in the U.S.: "Nothing sucks like an Electrolux."
Colgate introduced a toothpaste called "Cue" in France, but it turned out to be the same name as a well-known porno magazine.
When Braniff translated a slogan touting its upholstery, "Fly in leather," it came out in Spanish as "Fly naked."
Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."
Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more interesting in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."
Bacardi concocted a fruity drink with more...
Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way. Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea." Clairol introduced the "Mist Stick," a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick". Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: Nothing sucks like an Electrolux. The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty." When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of more...
The residents of Silicon Valley are more confused than usual after a billboard campaign by the National Multiple Sclerosis Society of America used this line in an ad slogan "MS, it's not a software company"... exploiting the fame of a certain company to draw attention to an altogether worthier cause.
Requests to comment on the campaign have been met by a surly silence by Microsoft, which doesn't relish the association of ideas but is painfully aware that it can't afford to appear insensitive over such an issue.
Seasoned information technology professionals will have no trouble telling the two MSs apart One is a debilitating and surprisingly widespread affliction that renders the sufferer barely able to perform the simplest task.
The other is a disease.
[Thanks to DZ]
Recently, Obama's campaign manager asked him him to identify a potential running mate. "I need someone who doesn't know when to quit," said Obama. "Someone who will stick with a losing cause to the bitter end. My running mate needs to be willing to take absurd positions just to spur my thinking process. I need someone who isn't afraid to look stupid, and who has no sense of what ideas are' mainstream' or' popular.'" "For the last time," said the campaign manager, "Mike Huckabee is not an option."
President Clinton has publicly admitted that he cannot keep one of his Campaign Promises. He had promised to support Unionizing of the Secret Service. The exact amount of campaign contributions involved in exchange for this promise is unclear at this time. Now the Prez says he cannot deliver and they're actually picketing the White House.
This makes no sense at all.
Q: WHAT IS THE JOB OF THE SECRET SERVICE??
A: Hang around with the President and make sure nothing happens.
Sounds like a Union job to me....