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With third-quarter sales sluggish and its share of the domestic market down 11 percent since 1993, General Motors unveiled a new instant-win airbag contest Monday. The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company's 1997 cars. "Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline." Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I thought to myself,' Oh, boy, this could be it--I could be a big winner!'" said more...

GENERAL MOTORS INTRODUCES NEW INSTANT-WIN AIRBAGS DETROIT--

With third-quarter sales sluggish and its share of the domestic market down 11 percent since 1993, General Motors unveiled a new instant-win airbag contest Monday. The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company's 1997 cars.

"Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline."

Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I more...

DETROIT--With third-quarter sales sluggish and its share of the domestic market down percent since 1993, General Motors unveiled a new instant-win airbag contest Monday.

The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company's cars next year.

"Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl or a year's worth of free Mobil gasoline."

Though it does not officially begin until January, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive.

"As soon as my car started to skid out of control, I thought to myself,' Oh, boy, this could be it--I could be a big more...

Detroit - With third-quarter sales sluggish and its share of the domestic market down 11 percent
since 1993, General Motors unveiled a new instant win airbag contest January 1st. The new airbags,
which award fabulous prizes upon violent high-speed impact, will come standard in all the company's
1998 cars.
"Auto accidents have never been so exciting!" said GM vice-president of marketing Roger Jenkins, who
expects the contest to boost 1998 sales significantly. "When you play the new GM Instant Win Airbag
Game, your next fatal collision could mean a trip for two to Super Bowl XXXII or a year's worth of
free Mobil gasoline."
Although it did not officially begin until January 1st, 1998, the airbag promotion has already been
tested in select cities, with feedback overwhelmingly positive.
"As soon as my car started to skid out of control, I thought to myself,' Oh boy, this is it - I could
be a big winner!'" more...