"ACME Supermarkets" joke

I recently moved to the Princeton, NJ area and my first instinct was to find a food store. I came across an ACME Supermarket. Subconsciously knowing what I know about this company from countless Road Runner cartoons, there was no way I was going to actually consume anything from there.
Does it not seem like a lackluster marketing strategy to name a chain of supermarkets after the most infamous defective product company in Saturday morning history? No thank you, I've seen the consequences of doing business with your company. Just seems plain irresponsible to me.

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