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General motors introduces new instant-win airbags detroit–
With third-quarter sales sluggish and its share of the domestic market down 11 percent since 1993, General Motors unveiled a new instant-win airbag contest Monday. The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company’s 1997 cars.

“Auto accidents have never been so exciting, ” said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. “When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year’s worth of free Mobil gasoline. ”

Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. “As soon as my car started to skid out of control, I thought to more...

GENERAL MOTORS INTRODUCES NEW INSTANT-WIN AIRBAGS DETROIT--

With third-quarter sales sluggish and its share of the domestic market down 11 percent since 1993, General Motors unveiled a new instant-win airbag contest Monday. The new airbags, which award fabulous prizes upon violent, high-speed impact with another car or stationary object, will come standard in all of the company's 1997 cars.

"Auto accidents have never been so exciting," said GM vice-president of marketing Roger Jenkins, who expects the contest to boost 1997 sales significantly. "When you play the new GM Instant Win Airbag Game, your next fatal collision could mean a trip for two to Super Bowl XXXI in New Orleans. Or a year's worth of free Mobil gasoline."

Though it does not officially begin until Jan. 1, 1997, the airbag promotion is already being tested in select cities, with feedback overwhelmingly positive. "As soon as my car started to skid out of control, I more...