Slang Jokes

The American Dairy Association was so successful with its "Got Milk?" campaign, that it was decided to extend the ads to Mexico. Unfortunately, the Spanish translation was "Are you lactating?"
Electrolux, a Scandinavian vacuum manufacturer, used this ad in the U.S.: "Nothing sucks like an Electrolux."
Colgate introduced a toothpaste called "Cue" in France, but it turned out to be the same name as a well-known porno magazine.
When Braniff translated a slogan touting its upholstery, "Fly in leather," it came out in Spanish as "Fly naked."
Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhea."
Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more interesting in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."
Bacardi concocted a fruity drink with more...

Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example...
The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."
In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."
Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers more...

The Dairy Association's huge success with the campaign "Got Milk?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read "Are you lactating?"

Coors put its slogan, "Turn It Loose," into Spanish, where it was read as "Suffer From Diarrhea."

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux."

Clairol introduced the "Mist Stick," a curling iron, into Germany only to find out that "mist" is slang for manure. Not too many people had use for the "Manure Stick."

When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what's inside, since many people can't read.

Colgate more...

Cracking an international market is a goal of most growing corporations. It shouldn't be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example...The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation" came out as "Pepsi will bring your ancestors back from the dead."Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off."The American slogan more...

Marketing is a foreign language unto itself:
GM cars: Originally sold in Belgium using the slogan, "Body by Fisher," which translated as "Corpse by Fisher."
The Jotter: A pen made by Parker. In some Latin countries, jotter is slang for "jockstrap."
Puffs tissues: In Germany, puff is slang for "whorehouse."
Cue toothpaste: Marketed in France by Colgate-Palmolive until they learned that Cue is also the name of a popular pornographic magazine.
Schweppes Tonic Water: The company changed the name from Schweppes Tonic Water to Schweppes Tonica when they learned that in Italian, "il water" means "the bathroom."
The Ford Caliente: Marketed in Mexico, until Ford found out "caliente" is slang for "streetwalker." Ford changed the name to S-22.
The Rolls-Royce Silver Myst: In German, mist means "human waste." (Clairol's Mist Stick curling iron had the same problem.)
Laying more...